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Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.
Published June 2nd 2017 by Morgan James Publishing
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Aug 01, 2017Blahoot rated it really liked it · review of another edition
Expert Secrets is an obvious attempt to entice readers to spend hundreds or thousands of dollars on Russell Brunson's ClickFunnels products.
I'm glad I read it anyways.
Half the book is Brunson's tactical advice on how to create the perfect webinar, which I have zero interest in.
I'm glad I read it anyways.
Everything Russell Brunson writes in Expert Secrets leads me to believe he's the type of guy who won't hesitate to embellish the truth to manipulate people into giving him their money.
I'm glad...more
I'm glad I read it anyways.
Half the book is Brunson's tactical advice on how to create the perfect webinar, which I have zero interest in.
I'm glad I read it anyways.
Everything Russell Brunson writes in Expert Secrets leads me to believe he's the type of guy who won't hesitate to embellish the truth to manipulate people into giving him their money.
I'm glad...more
May 31, 2019Annie rated it liked it · review of another edition
This book is about branding yourself and creating an online business. There is a small section about identifying your expertise by filling in this statement 'I want to teach people who ___ on how ___.' An example would be 'I want to teach people who are trying to lose weight on how to follow the keto plan without giving up carbs entirely.' Most of the book is about how to market yourself and create presentations/courses/etc. that hook people in. There is also frequent sales pitches for the autho...more
Jul 08, 2017Morgan rated it did not like it · review of another edition
Someone sent this to me, so I gave it a quick read.
The tactics (As this book is entirely tactical) are pretty basic stuff, and only the most green of marketers stand to get much out of this book. Russell is constantly referring to other people's teachings, and you'd be better off just studying the original sources themselves, like Gary Halbert, Dan Kennedy, and so forth.
Furthermore, the entire book is a pitch into Russell's world of 'Funnel Hackers'. He would have you believe that Clickfunnels i...more
The tactics (As this book is entirely tactical) are pretty basic stuff, and only the most green of marketers stand to get much out of this book. Russell is constantly referring to other people's teachings, and you'd be better off just studying the original sources themselves, like Gary Halbert, Dan Kennedy, and so forth.
Furthermore, the entire book is a pitch into Russell's world of 'Funnel Hackers'. He would have you believe that Clickfunnels i...more
A great marketing book. Especially from the angle of the individual wanting to invest in their own skills. The opening line: 'Expert secrets is the second part of a journey you have already started' sums it up pretty well. I'll be reaching for this book again in the future when it comes to positioning a product or individual. A call to arms for individuals to capitalise on their skills and share them with the world. Russell offers some serious advice on positioning products and expertise.
Apr 04, 2019Yvette Bowlin rated it it was amazing
One of the best business books I've ever read. And re-read. And re-read. Russell lays it out completely, thoroughly and simply. To follow his outline will have you running your internet marketing biz in no time.
This book offers the encouragement, motivation, inspiration and how-to that I needed to start thinking about what I do as a movement -- a chance to change the world.
This book offers the encouragement, motivation, inspiration and how-to that I needed to start thinking about what I do as a movement -- a chance to change the world.
Dec 19, 2018Rihab Sebaaly rated it really liked it · review of another edition
My rating might change when I reas more business books... But for now, this book was extremely fascinated and I learned many interesting things because of it... I definitely have to reread it to be able to digest all the concepts and ideas discussed in it!
Oct 06, 2018Devon Meadows rated it liked it · review of another edition
Russel Brunson is a smart guy but makes me feel gross at times.
If you are interested in digital marketing Russell Brunson has collected so many ideas here that it is pretty much a must read. His style of marketing is very aggressive - the book itself is basically an ad for his products. But there is so much good material and ideas here to draw from if you are looking to grow your business online. Not a huge fan of how he seems primarily concerned with being 'rich' and hanging around millionaires and having status be so important to his life. But this is par...more
Mar 23, 2018Terra Dawn rated it it was amazing · review of another edition
Sure...he mentions his products...
But this is SOLID information. I’ll be honest...I joined the ClickFunnels community, but I quickly found it wasn’t for me. I cancelled before my 14 day trial was over. The information inside of this book, however, is SOLID gold. He really doesn’t hold back and wraps Traffic, sales and sign ups for you with a little nice bow on top.
He HONESTLY mentions click funnels around a total of two times in the entire book...and they are valid references. I enjoyed the boo...more
But this is SOLID information. I’ll be honest...I joined the ClickFunnels community, but I quickly found it wasn’t for me. I cancelled before my 14 day trial was over. The information inside of this book, however, is SOLID gold. He really doesn’t hold back and wraps Traffic, sales and sign ups for you with a little nice bow on top.
He HONESTLY mentions click funnels around a total of two times in the entire book...and they are valid references. I enjoyed the boo...more
Gets better each time I read this book...
Really enjoy Russell Brunson's ideas, insights, and energy. This book unpacks in a very orderly way how he made his way to significant success in internet marketing. But through it all, I get the sense that he is a pretty grounded guy, with his priorities in the right place.
I do plan to follow up with him for my own ideas, when the time is right...
Really enjoy Russell Brunson's ideas, insights, and energy. This book unpacks in a very orderly way how he made his way to significant success in internet marketing. But through it all, I get the sense that he is a pretty grounded guy, with his priorities in the right place.
I do plan to follow up with him for my own ideas, when the time is right...
Aug 06, 2017Tomas Laurinavicius rated it it was amazing
I must disclose that I am already a big fan of Russell Brunson. This is another brilliant book with actionable strategies and explanations designed to help you figure our your strengths, find your audience, design and sell your products and most important transform lives with your knowledge.
Jan 01, 2019Alejandro I Sanoja rated it really liked it
This book is PACKED with valuable and actionable insights! Easy to read too.
I had seen several of Russell's ads online and thought that he was just 'another online sales guy' and his 'free book' offer was just a scam. I was wrong!
This this is a step by step map about how to create a business by selling your advice. As simple as that. It is amazing how much knowledge and wisdom is packed in this book. Russell references A LOT of the TOP BUSINESS BOOKS out there, which validates a lot of the strat...more
I had seen several of Russell's ads online and thought that he was just 'another online sales guy' and his 'free book' offer was just a scam. I was wrong!
This this is a step by step map about how to create a business by selling your advice. As simple as that. It is amazing how much knowledge and wisdom is packed in this book. Russell references A LOT of the TOP BUSINESS BOOKS out there, which validates a lot of the strat...more
Who doesn't want to make an online business and conquer financial freedom?
This book is a real boost for anyone to turn his passion into a business.
An easy read from someone who started from scratch and succeeded.
The basic steps are:
1. Get interested in something 2. Absorb knowledge, become 'an expert'. 3. Teach others and sell this service/products.
'taking the life lessons that you’ve learned, and packaging them into information products, coaching, and consulting'
Thinking of it, we naturally lik...more
This book is a real boost for anyone to turn his passion into a business.
An easy read from someone who started from scratch and succeeded.
The basic steps are:
1. Get interested in something 2. Absorb knowledge, become 'an expert'. 3. Teach others and sell this service/products.
'taking the life lessons that you’ve learned, and packaging them into information products, coaching, and consulting'
Thinking of it, we naturally lik...more
Aug 28, 2017Yishai Back rated it liked it · review of another edition
Well I admire Russell for how he thinks and what he has accomplished, this book pretends to be more helpful than it actually is. It is a good primer for marketing but it tries to be all encompassing, and he basically claims that this is THE secret to marketing ANYTHING. The reality is, marketing and sales are much bigger than the system he advocates using, and by focusing so much on a one size fits all solution it leaves one wondering - how can I actually apply this? The answer is not clear beca...more
Mar 25, 2018Bruce Harpham rated it it was amazing
Read this a week after reading through Brunson's first book 'Dot Com Secrets.' I liked the book's structured approach to copywriting. For example, he describes a process to create a sales oriented webinar (and that you should deliver it live many times before considering to automate it). I also liked the section near the end explaining ways to implement the 'Dream 100' concept - an excellent option to supplement or replace acquiring leads through paid advertising.
I would have liked to see more d...more
I would have liked to see more d...more
For a person that is actively learning about marketing and entrepreneurship, there isn't that much that this book will add. There are couple good points, but mostly it is about teaching you the perfect webinar structure (about 60% of the book), which may be very helpful if webinars are a way to promote your business. As mentioned in other reviews, another big part of the book is the author trying to convince you that his way is the best way and you should spend money on his business now.
I will m...more
I will m...more
Jun 24, 2018Julie rated it it was amazing · review of another edition
Great Marketing Refresher Even for Long Time Online Marketers
I expected this book would be a sales pitch but it was jam packed with step by step advice to create a sales webinar, generate more leads, and close high ticket coaching clients. Even as someone who doesn’t sell coaching, I felt there were so many things that were applicable, that I’ve forgotten in marketing or I’ve gotten lazy about. And, definitely some new ideas too. A bit surprised to say I highly recommend this to anyone selling o...more
I expected this book would be a sales pitch but it was jam packed with step by step advice to create a sales webinar, generate more leads, and close high ticket coaching clients. Even as someone who doesn’t sell coaching, I felt there were so many things that were applicable, that I’ve forgotten in marketing or I’ve gotten lazy about. And, definitely some new ideas too. A bit surprised to say I highly recommend this to anyone selling o...more
Jun 12, 2017Ron rated it really liked it
Yeah it's an internet marketing book by one of 'those internet marketing guys'. Don't let that fool you, it's got a lot of great content.
His discussion of how to craft a pitch is priceless. Understanding that people don't make decisions firstly intellectually, and how to give them a reason to want to investigate your product is great.
You can get the book for 'free' just pay shipping and handling. At http://bit.ly/2rabQdf (yes it's an affiliate link).
His discussion of how to craft a pitch is priceless. Understanding that people don't make decisions firstly intellectually, and how to give them a reason to want to investigate your product is great.
You can get the book for 'free' just pay shipping and handling. At http://bit.ly/2rabQdf (yes it's an affiliate link).
May 09, 2017Don Sevcik rated it it was amazing · review of another edition
You get the perfect webinar logic, the sales scripts, the closing techniques, the traffic strategy, and when to switch from a live to automated webinar.
This book takes gems from different pieces of Russell's material and packs them into one book. Here is a guy who's made 8 figures in a year now. And his main strategy: Webinars. Between webinars and building up your expert status, you'd be wise to follow the strategy in this book.
This book takes gems from different pieces of Russell's material and packs them into one book. Here is a guy who's made 8 figures in a year now. And his main strategy: Webinars. Between webinars and building up your expert status, you'd be wise to follow the strategy in this book.
Jun 16, 2017Miguel Serrano rated it it was amazing · review of another edition
Another great work from Russsell - it is as if I had him in front of me all the while, teaching me step-by-step and opening my mind to doors that I know I've seen before but never understood until now. Expert Secrets, much more like its predecessor and all other teachings of Russell, is like a bible of practical curriculum - truly deserves to be called a playbook of practical secrets that most of us miss all the while!
Jun 22, 2019Silvia rated it really liked it · review of another edition
Expert Secrets by TevinGM
Definitely a book I would recommend to anyone starting a business today. The quicker you read it, the quicker you will get an unfair advantage on your competitors. The concepts are explained in a way even someone not really technical (me) can understand how to utilize those modern digital tools that allow anyone small business to challenge bigger established companies. I plan to read that book over and over...
Definitely a book I would recommend to anyone starting a business today. The quicker you read it, the quicker you will get an unfair advantage on your competitors. The concepts are explained in a way even someone not really technical (me) can understand how to utilize those modern digital tools that allow anyone small business to challenge bigger established companies. I plan to read that book over and over...
Jul 20, 2018Logan Streondj rated it it was amazing
quite an amazing read and reference covering many essential parts to making money selling information or idea products. i found the sales script tutorial especially fascinating and have been working on it for some time. I think this book has really helped focus my vision and think about many aspects about how to get my projects working and making money.
Feb 19, 2019Alexandra Dumitrescu rated it liked it · review of another edition
Even though a large part of this book is focused on funnels, I believe there was a lot of information which can be applied in other areas. For example, I really enjoyed the parts were the author talks about being a better leader and make people follow you. That’s quite useful for me, as I would like to be a public speaker in the future.
Jun 27, 2018Jyll Stuart rated it really liked it · review of another edition
I Need To Read This Over and Over
Wow! There is so much to learn from this book that I know I need to read it again and take more detailed notes. I've seen so many 'click funnel' presentations by people who NEED to read this book! If this is a business strategy you want to try, then you should read this book too!
Wow! There is so much to learn from this book that I know I need to read it again and take more detailed notes. I've seen so many 'click funnel' presentations by people who NEED to read this book! If this is a business strategy you want to try, then you should read this book too!
Jan 09, 2018Shane Gregoire rated it it was amazing
Expert Secrets is another fantastic book by Russell Brunson. This time instead of teaching sales conversion techniques, he teaches us how to influence people. The biggest key to building any scalable brand is building a strong tribe or community, and if you want a step by step guide on how to do that… Expert Secrets is for you.
I preferred the first book 'DotCome Secrets' more than this one.
Similar to the previous book this really is a long form sales letter. In my opinion this is totally fine as there is value in the book.
I felt that this book was more applicable to B2C as opposed to B2B. You could apply some of the learnings to both but the examples were more B2C based.
Similar to the previous book this really is a long form sales letter. In my opinion this is totally fine as there is value in the book.
I felt that this book was more applicable to B2C as opposed to B2B. You could apply some of the learnings to both but the examples were more B2C based.
May 14, 2017Adam Clark rated it it was amazing · review of another edition
Good read that kept me going. Unveiled a lot of good tactics and systems to be successful. I have zero experience with funnels but he broke it down in simple terms and I really enjoyed it. Hope to implement these in the near future.
Apr 25, 2018Derek Murphy rated it it was amazing · review of another edition
Surprisingly good
I wasn’t expecting this book to layout an exact strategy I can use to significantly boost sales... it’s a whole business model. The perfect webinar helped me rewrite my email funnels and finally get them profitable.
I wasn’t expecting this book to layout an exact strategy I can use to significantly boost sales... it’s a whole business model. The perfect webinar helped me rewrite my email funnels and finally get them profitable.
Decent book helping you to understand business marketing on a higher level. Russell has definitely worked hard to create a huge business based around this subject.
I can't help but to think, what's it all for?
I can't help but to think, what's it all for?
Aug 31, 2017Aubree Deimler rated it it was amazing
The Secret Pdf online, free
Another helpful book from Brunson. It comes jammed packed with actionable steps on how to pick a target niche, build a following, create a master class and market through a clear sales process. I will definitely be re-visiting this one.
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